Lafarge Malayan Cement Bhd, Malaysia’s largest cement producer, will not initiate a price war despite a fall in cement demand, although it will match competitors’ prices, the Star reported, quoting Lafarge Malayan president and chief executive officer Alain Crouy. “We will match the price of competitors to protect our market share,” he said. Crouy said Lafarge is the clear market leader with share of close to 40 per cent.
’Lafarge is here for the long term and we are confident the construction industry will improve in time, especially if the government brings forward 2.25 bln rgt worth of development projects under its 9th Malaysia Plan as announced,’ Crouy said. He said Lafarge would continue to focus on the local market because of better profit margins.