PCA revises 2013 consumption outlook upwards

PCA revises 2013 consumption outlook upwards
Published: 18 January 2013

Tagged Under: PCA USA Consumption Residential 

According to the latest forecast from the Portland Cement Association (PCA), there will be an 8.1 per cent growth in cement consumption in 2013, significantly higher than the tepid growth projected in its fall 2012 report.  

The upward revisions reflect adjustments made in light of the recent fiscal cliff accord, recognition of stronger economic momentum, and markedly more optimistic assessments regarding residential construction activity.  The January report marked 2012 consumption at 78.5Mta, an 8.9 per cent compared to 2011.

"Growth in 2013 cement consumption will be largely driven by gains in residential construction," PCA Chief Economist Ed Sullivan said. "Housing starts should reach nearly 950,000 units, with single family construction near 700,000 starts during 2013. We see starts hitting the one million mark in 2014 or 2015."

Sullivan did caution, however, that the first quarter of 2013 would actually show declines compared to the same period in 2012.  "It is important to point out that this potential decline in first quarter growth rates does not signal a weakening in market fundamentals, but rather a hangover from favourable 2012 weather conditions. Stronger gains in cement? consumption growth are expected during the second quarter."

The accelerated consumption predicted during the second half of 2013 should carry into the following year. PCA projects an increase of 8.3 per cent for 2014.

PCA also upwardly revised its long-range projections for 2015-2017. Annual growth during that period is expected  to be as high as 9.2 per cent. Cement consumption is dictated by the level of construction activity and by the prevailing cement intensity. While 2017 cement intensity levels remain well below the pre-recession averages and upside risks remain, these risks have been significantly reduced.