Tamil Nadu launches subsidised cement to market

Tamil Nadu launches subsidised cement to market
Published: 05 January 2015

Tagged Under: Pricing India 

The government of Tamil Nadu government has rolled out the 'Amma Cement' brand, which will be sold at subsidised rate on the local market.

According to the scheme, launched by AIADMK supreme Jayalalithaa as Chief Minister in September, the government will procure the cement from private manufacturers and sell it at INR190 per bag (US$3), reportedly INR100 cheaper than current prices in the southern Indian state.

Jayalalithaa is addressed as 'Amma' (Mother) by her party supporters. The ruling AIADMK had earlier launched a series of initiatives like Amma Mineral Water, Amma Canteens and Amma Salt.