SITA UK rebrands as SUEZ environnement

SITA UK rebrands as SUEZ environnement
Published: 08 April 2015

Tagged Under: SUEZ environnement SITA UK 

SITA UK, the UK-based recycling and waste management subsidiary of the global SUEZ environnement Group, will today join the rest of the group in uniting under a single name.

SUEZ environnement operates in more than 70 countries around the world and previously had more than 40 different brands (for example, SITA, Degrémont, Lyonnaise des Eaux, AGBAR, Aqualogy, United Water, Ondeo Industrial Solutions, SAFEGE, etc).

All of the Group's brands and trademarks are now being united under a single brand, SUEZ environnement, and positioned in the 'sustainable management of resources'.

In line with this change, SITA UK will become the Recycling and Waste Recovery UK division of SUEZ environnement, but physical changes to branded assets, such as vehicles and the company website, will be made as part of a phased roll-out over the next couple of years.

Until now, the Group has been organised around two major activities: water and waste. But today, the Group's positioning focuses on the sustainable management of resources, through four main activities: the management of the extended water cycle, the recycling and reuse of waste, water treatment solutions and consulting services for sustainable urban and regional development.

David Palmer-Jones, Chief Executive Officer of Recycling and Waste Recovery UK, SUEZ environnement (formerly SITA UK), said: “We are very pleased to join the other business units within our global group in uniting under a single global brand today. The new positioning of our group places the circular economy at its heart and this is a concept that we, in the UK, have transformed our business around in recent years. This restructuring of our global brand will enable us to better meet our customers’ needs and to speak with one voice, alongside our colleagues across the group, on the sustainability challenges of the future.”

In February the company announced that commission was due to start on a new solid recovered fuel manufacturing facility at Cemex’s Rugby plant. It currently supplies solid recovered fuel to Cemex UK and to Cemex Latvia.