Hanson Building Products announces name change to Forterra

Hanson Building Products announces name change to Forterra
Published: 06 October 2015


Hanson Building Products has changed its company name to Forterra, following a recent divestment by former owners HeidelbergCement.

The rebranding brings with it a new logo and a fresh identity to the established business, which has a trading history spanning back several decades, while its wide selection of products and services will be unchanged, according to the company.

Stephen Harrison, UK Managing Director of Forterra, said; “The Hanson name and logo may have been replaced by Forterra, but this is a change of branding only."

The company, which operates in North America and the United Kingdom, makes a diverse range of concrete and clay building products with instantly recognisable UK brands, including clay bricks, Thermalite blocks, aggregate blocks, Red Bank chimney, roofing and flue systems, precast concrete, Jetfloor and Formpave permeable paving. Structherm, the subsidiary specialising in external wall insulation, is unaffected by this rebranding.
 
The new name Forterra – ie, giving form (For-) to the earth (-terra), is effective immediately, and will be implemented across the company’s products, services and communications over the coming months. Company emails and web addresses will also change to reflect the Forterra name.
 
These changes only apply to Hanson Building Products, while Hanson Cement, Hanson Quarry Products and Hanson Contracting will all continue to be part of Hanson UK, which remains within the HeidelbergCement Group. There will be no ongoing connection between Hanson UK and Forterra.