Sri Lanka: 'Vijaya' brand of cement launched

Oliver Impex (Pvt) Ltd launched its latest brand of cement to the construction market in Sri Lanka at a special event attended by key stakeholders from the construction industry and distributors from around the island.

The cement will be marketed under the name “Vijaya Cement”, which is a high-quality product which is SLS 107 certified and with strength class of 42.5 N, said the company.

Mohamed Saly Mohamed Faris, director of Oliver Impex (Private) Ltd, said,"Our main aim is not to compete but to fill the vacuum which currently exists in the market."

Oliver Impex which is a diversified importer of commodities decided to venture into the import of cement owing to the drastic increase in demand for this building material over the last few years. To facilitate the new venture, Oliver Impex will have its own warehousing, transportation and distribution network to make this product competitive in the market. The company would also make available warehousing solutions in the distributor’s premises as well.

The company responsible for manufacturing the cement was founded in 1935 by Jaidayal Dalmia, while the cement division of Dalmia Cement Bharat Ltd - India (DCBL) was established in 1939 and enjoys a heritage of over 75 years of expertise and experience. DCBL cement plants in India have grown manifold in terms of capacity; and are also acquiring some new plants to increase the volume and expand further. The venture is a collaboration between India and Sri Lanka.