Pozzolana is the key

Published 20 November 2017

Tagged Under: market entry pozzolana 

East Africa is enjoying strong cement demand, driven by economic growth and a buoyant construction sector. But, given the high capital cost of establishing a cement plant there, how does a new player gain entry to the market? The answer may lie in pozzolana.

Volcanoes hold the clue to making East African cement markets easier to enter

The moderator is currently engaged as ‘owner’s representative’ for the establishment of a cement factory in east Africa. Economic growth is accelerating in the region with increased construction, fuelling cement demand. However, there remains excess cement capacity in most east African countries, leading to decreasing cement prices. This makes for a challenging situation for a potential new entrant.

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