The UK is also lagging behind Europe in its efforts to develop alternative cement products. Although this, says Evans, is down to the "conservative nature" of the UK construction market. "Customers here have wanted pure cement, or cement containing at least 90 per cent clinker, whereas in Holland they’ve got down to just 60 per cent," he says in a report in Contract Journal.
Cemex has added two blended cements to the pure cement (CEM I) it already produces: CEM II, launched in February, which contains fly ash and CEM III, which contains blast furnace slag. The latter is the best blend, according to Cemex. The challenge for Cemex and other cement producers is to sell these products to UK firms, though as a spokesman points out: "One advantage of most cement producers being part of multinationals is that we can use our experience abroad to educate the UK market."