Lafarge Tarmac sweeps up at the Construction Marketing Awards 2013

Lafarge Tarmac were the big winners at the Construction Marketing Awards 2013, taking home more awards than any other entrant at the prestigious event held in London last Thursday. 

Nominated for seven awards in total, Lafarge Tarmac took first prize in three categories – Best Campaign over GPB25,000, Best Social Media Campaign and Best Mobile Campaign – beating stiff competition from major players including Knauf Insulation and British Gypsum.

Lafarge Tarmac was also commended in two categories, Best Product Launch and Best Branding and Positioning.

Its popular @LoveCement programme, reaching out to builders, merchants and DIY-ers through twitter, YouTube and blogs has been a highlight of Lafarge Tarmac’s award success this year, along with its pioneering range of plastic tubs which were launched to the national market in October 2012, the company said in a statement.

The annual Construction Marketing Awards recognise excellence in the field of marketing in the construction industry. Bringing together businesses from across the sector, the awards present an opportunity for construction companies, large and small, to showcase their creativity and innovation in developing new value propositions delivering successful campaigns.

The judges praised every piece of each of Lafarge Tarmac's marketing strategies, saying: “Lafarge are an example to all marketers, their approach to strategy and tactics is robust and rigorous, and delivers exceptional return on investment."