Cement News tagged under: Product Launch

RSS feed

Vicat launches new range of high performance cements

10 September 2015, Published under Cement News

Vicat is launching a new range of “ultra-performing” cements: Alpenatup, Ultimatup, Smartup and Promptup. The latest additions to the Vicat product range are particularly suited to the construction, public works and civil engineering markets, according to the company. "We wanted to give this range of ultra-high performance cements an easily-understood name as well as a colour code that is consistent and simple, integrating it in our existing ranges. The technical expertise of the Vicat Grou...

Lafarge Pakistan launches new precast cement

22 October 2014, Published under Cement News

Lafarge Pakistan held a launch ceremony for its new specialised OPC, Stallion, an early-setting cement formulated to meet the needs of the precast industry. Marketing director, Rizwan Jamil,  said, “Pakistan’s cement industry remains quite basic due to lack of initiatives by the players. Lafarge Pakistan is committed to lead the change by bringing new innovative value offerings tailored to meet the specific needs of various customer groups.” The product is currently available for the p...

SCG prepares to launch flagship products to Indonesian market

16 July 2014, Published under Cement News

Siam Cement Group (SCG) is preparing to introduce its three flagship products to the Indonesian market, a country high on the Thai building materials major's agenda as it looks to extend its southeast Asian presence. The three products are SCG’s energy-saving lightweight concrete SCG Smartblock, the quick-to-dry Portland composite cement SCG Cement PCC, and the ready-mixed concrete Jayamix by SCG Super Concrete. The products will be used to serve the Jakarta market initially. SCG Sma...

Lafarge Iraq launches an improved version of Karasta multipurpose cement

26 June 2014, Published under Cement News

Lafarge Iraq has launched a new version of Karasta, its multipurpose cement which is tailor-made for the Iraqi climate and market needs. To meet customer expectations and requirements the formula of Karasta was revised to improve its workability, decrease cracking and improved setting time as well as better adhesion. Karasta's new formula meets the Iraq specification 3868 and the international standards EN 197-1:2011 CEM II/A-L 42.5 R, which is similar to Lafarge products in other countrie...

UniCem launches new high-strength product to market

11 December 2013, Published under Cement News

The United Cement Company of (UNICEM) Nigeria launched its new high-strength cement into the market. According to Vipul Agrawal, the company’s marketing and technical assistance director, the new product, called “UniCem 42.5N Limestone Portland cement” is produced for specialised heavy construction works like high-rise buildings, long-span bridges, dams, fly-overs and silos. “We have developed the high strength performance cement (UniCem 45.5N) to take care of 10 per cent of our customers...

Cemex launches Fortium ICF

26 September 2012, Published under Cement News

Cemex announced the US launch Fortium ICF, a new construction material specifically engineered to reduce the time and material needed to build vertical concrete wall systems, such as Insulated Concrete Form (ICF) building envelopes, while providing substantial savings in long term maintenance and energy costs. Fortium ICF employs cutting-edge advancements in mineralogy and nanotechnology to improve the performance of concrete at a microscopic level, and eliminates fully up to 75 per cent ...

Lafarge Surma Cement launches flagship brand, Bangladesh

05 March 2012, Published under Cement News

Lafarge Surma Cement has announced the launch of its flagship cement brand, Supercrete under the brand theme ‘Dream Lafarge’. Supercrete will now be available with new and improved packaging, Managing Director of Lafarge Surma, Michael Andrew Cowell told reporters at a press conference. “We want to lead the country’s building materials industry and always come up with innovative solutions for our customers. We believe this is our responsibility to share our expertise for the betterment of...