Lafarge Cement rolls out new Point of Sale for Merchant Partners

Packed cement pallet

Aggregate Industries has designed new point of sale materials for its Lafarge Cement range to help support its merchant stockists drive sales.
 
Following 18 months of product innovation to extend its range of packed products, including a Sulfate Resistant Portland fly ash cement and a Postmix offering, Lafarge Cement has launched what it describes as "a simple yet incredibly effective piece of point of sale that ensures maximum impact."
 
The new Lafarge Cement pallet hood sits neatly over a pallet displaying bags of cement. Clearly branded Lafarge, and featuring the Aggregate Industries logo, the hood ensures product is kept neat and tidy at all times, the company adds.
 
The design showcases a picture of each of the packed products in the Lafarge Cement range, meaning it can be used to display products from across the portfolio.

Jeremy Lee, sales director for Aggregate Industries, comments:  “Historically, we’ve only offered a vinyl banner in terms of point of sale but we wanted to introduce something new that worked harder for merchants, ensuring our fast-growing portfolio of products would be displayed neatly in a visually appealing way, whatever the weather, as well as helping us to reinforce the credibility of the Lafarge offering. Our new pallet hoods will do just this. We’re producing 100 initially, which are available on request, and we look forward to seeing them in situ over the coming weeks and months.”